I’ve spoken in quite a few posts recently about how my financial situation is affecting the rest of my life, and I even went so far as to put myself on a little spending ban in April that has been (almost) completely successful. It makes me feel like a full on girl boss seeing that number in my bank account getting healthier and healthier and I guess that inspires me to keep on trying to save and save – but how is that making my blog suffer?
When I think back to the early days of LJLV – or Lucy J Loves as it was known then – I had money to burn. I was working full time and living at home, my parents very kindly didn’t charge me rent and wouldn’t let me contribute to things like the food shop, so aside from paying for my car and my phone etc my money was mine to do as I liked with. This meant that every month I had the spare cash to blow on hauls from Boohoo and Missguided, makeup shopping trips to Debenhams whereby I could spend £100 on beauty products without even batting an eyelid – it was great! I guess you guys also thought it was pretty great too because my blog saw it’s fastest increase in readership during those months.
Fast forward to now however and I’m lucky if I have the spare cash to put towards one item every few months let alone every month and it makes me worry that my content is going stale. Who’s going to stick around to see photos of the same pieces in every single blog post?
I’ve had to take a strong stance with myself recently however – no blog is worth getting yourself into financial difficulty for and if my readers can’t stick around long enough to wait for me to be able to buy something new then realistically they’re not the readers I want anyway.
I guess I wanted to put this post out as a reminder that although it can be so easy to fall prey to the pressures of the blogging world and feel the need to spend in order to keep up, those true, real followers and lovers of your work will support you whether you’ve worn the same top in the last 10 outfit posts, or whether every makeup look you produce features the same palette. People follow you for you, for what you can create with what you have, and not for the expensive items you feel the need to populate your collection with every month in order to keep up with the Joneses.
This has been a hard lesson for me to learn, not just because I love purchasing new items to showcase on this blog but also because I am a fully fledged, unashamed shopaholic and going clothes shopping is easily one of life’s greatest pleasures for me. I worry that for new bloggers, the fear of trying to keep up with those more established or those that have been doing this for a long time will cause them to get into a situation that could potentially put them in financial difficulty. I think it’s time that we stand up and admit when something is a little beyond our reach without any shame.
What do you think? Have you ever felt the pressure to keep up in the blogging world? Let me know in the comments below.
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