Everyone ready for another one of Lj’s honest posts where she goes super pensive, has a mild existential crisis and begins talking about herself in the 3rd person?
Great, me too.
Ok so here’s the deal – right now, I am what can only be described as a Disillusioned Blogger. I love this space, I truly, truly do, and I adore creating the content for it but I’m really starting to question my space in the blogging world and where exactly I fit in. This month has seen me hit blogging goals I’ve been working towards for a while – I did my first paid campaign, I finally hit my follower goal that I’ve been working towards since probably this time last year, and I’m creating regular content again.
But who’s really listening? Does anyone enjoy what I’m putting out there, or am I just shouting into the metaphorical void like it feels I am?
I would honestly give everything I have to be a full time blogger. (Well maybe not everything, family, dogs, friends and boyfriend I would quite like to keep). I know it’s not an easy career, I know I’d always be chasing brands for payment or worrying where my next pay check was coming from, and I know it would mean working on this space 24/7, turning every outing or event into content but thats all I want to do. I live and breathe the time I spend working on here and yet I’m always so exhausted from my actual job, from trying to have some semblance of a life outside the world of social media, that it means this space always suffers. I see my friends and my idols fast surpassing me and while I am always genuinely so happy for them and proud of them, it makes me sad that I can’t do that too. I so rarely see growth on here and when I look at it honestly, I always question how on earth I could ever really make a career out of this.
Youtube on the other hand, it just feels different for me. I find with Youtube that I feel more creative, and I love the fact that I can just create content, super quickly from the comfort of my own room without having to rely on other people to help me all the time with pictures etc. I adore the editing process and learning new tricks with Premiere Pro. I love watching which content is getting the most views and planning more like it, and I love the freedom I feel where I’m not hemmed in to one subject type – I can literally talk about anything and there’s a place for it.
I think that as a platform, Youtube is perhaps more universal too – everyone has heard of it, everyone has used it and the chances of you reaching a new audience are far higher, while its just as saturated as the blogging market, I also think there is more space for people on Youtube and its easier (in theory!) to find your own niche. I’ve also seen a much quicker increase in interest and engagement on my channel than I have on my blog which is another hugely motivating factor.
So what do I do? Do I continue with both in the hopes that one of the two eventually takes off into what I want it to be? Or do I pick one to focus my attention on – and if so which one do I choose? Having only one platform to focus my attention on would, I’m sure, lead to higher quality content but how on earth am I meant to pick between the two when I love them both? At the end of the day, without this little blog I would never have begun working in the marketing industry and I don’t think I’d have ended up in London so how could I turn my back on that?
Do you find it difficult to choose between your blog and your Youtube channel? Which one do you think I should utilise more, or should I quit moaning and carry on as I am? Let me know in the comments below.
LJLV is now on Snapchat – follow me: @lucy_jlove