Luxury meets alternative.

Monday, 14 May 2018

GO BOLDLY WITH CAT FOOTWEAR

UK fashion blogger Lucy Love

When I was asked to become a part of the Go Boldly campaign with Cat Footwear, I jumped at the chance. I mean it's not every day you get to become part of a worldwide campaign for such a bad-ass footwear brand but, well, apparently 2018 is the year I get to add that to my resume.

The Go Boldly campaign is a celebration of everything a little different in the world. Of the individuals setting out to pave their own way and do things a little differently. Alongside a group of fellow bloggers and influencers is an actor and director, a doctor who also has his own health food brand that is going viral on Instagram and many others. It celebrates those who are confident to stand out from the crowd, to go it alone and to speak up for what they believe in.

While not traditionally outspoken with my words, I find my self-expression through my clothes. Without even really realising it, fashion has been a huge part of my identity since primary school when I began to stick a middle finger up to "the man" (in this case my ultra conservative private school) and started listening to rock bands. This began to inform my fashion choices and once I moved schools to somewhere that actually embraced non-uniform days I proudly sported the baggiest of jeans, chains hanging from belt loops, and ties over tank tops a la Avril Lavigne.

Fast forward to high school and I used fashion once again as a way of expressing my inner feelings. I thoroughly immersed myself in the emo and scene culture of the time and loved nothing more than teeming heavy black makeup with bright tutu skirts, neon studded belts and skater shoes.

Now as an adult, and a slave to the corporate world, my days are once again constrained by a "uniform" of sorts in the form of office acceptable attire. While I would love nothing more than to rock up to work in my finest Adidas leggings and some sort of mesh top, unfortunately I think my colleagues would have a heart attack, so therefore I go for ultra professional. Black skirts and sensible shirts. This means that when I'm not in the office, I like to use my wardrobe as a way to really make a statement. While I'm not always one for colour (despite the uber awesome Criminal Damage dress I'm wearing in these shots) I always like to make sure I stand out from the crowd by dressing a little differently.

Whether it's wearing leather joggers rather than jeans, embracing athleisure to it's fullest, or mixing band t-shirts and blazers I will always make a bold statement with my clothing choices. At the end of the day, fashion is supposed to be fun. It's supposed to be an extension of who you are inside, a way of expressing yourself to the wider world and a way of showcasing your personality and interests. I no longer worry about conforming to trends or what people think of what I wear and instead I pick out what feels good on the day - it's such a freeing way to look at my wardrobe and I'm 10 x happier for it I can tell you.

A huge thank you once again to both THRDS and Cat for bringing me onto the #GoBoldly campaign - I'm wearing my boots with pride!

Wearing: 
Dress: Criminal Damage | Boots: Cat

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UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
UK fashion blogger Lucy Love
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